Just like all businesses, no business around Like Minnetonka is going to survive very long without new customers walking though the door or new customers calling their phone number. Lets face it, every new customer you acquire has a cost associated with them and that cost can vary widely depending on what kind of business you run. Do you know the cost of every new customer that your business acquires? Is it $50 or is it $500?
How do you go about getting new business these days? Is it though old fashion advertising channels like news print, radio, billboards or TV adverting? There are a couple different problems with these methods.
- You don’t really know if they are working. You’re paying the radio or TV station hundreds of dollars a month but you never really know which new customer found you because of that advertising.
- Because you don’t know how many users found you though your old world advertising you can’t know the true cost of acquisition.
- Maybe the biggest problem, customers aren’t paying attention to ads anymore, they are using the Internet and Google specifically to find stores, restaurants and service providers.
The three reasons that I mentioned above are why your business definitely needs to shift some of their advertising money online. I’m going to list three types of businesses that can benefit from search marketing and search engine optimization.
1. Restaurants Need To Get Into The Maps
If you’re a restaurant owner you might wonder why you would need SEO and search for your business, you think that if you have great food, that the foodies are just going to find out. Not true, even in medium sized city your customers have dozens of choices. When a couple wants to try a new restaurant where do they turn to, their phones of course. If I’m going to search for “Restaurants in Cleveland”, I’m instantly presented with three to five choices and even more pins an a map. If you’re not at the top of that list you are instantly going to have fewer eyeballs considering your restaurant and instead going to the competition.
2. Car Dealerships Need More Exposure
It’s inevitable that we are all going to need a new car eventually. If you’re a dealership, you most likely have a dozen or more competitors within 20 miles of you. How do you get your the customers to find you first? Well, everybody wants to rank first in the organic search results, the first three positions get the majority of the search traffic. Another way to make sure that your business gets in front of customers when they are ready to buy is with pay per click (PPC) advertising. When you combine PPC and organic search advertising you can expand your visibility on page one of Google and attract more customers
3. Service Providers Need To Outrank The Competition
When a homeowner has a plumbing problem they need a plumber, like yesterday. The plumber that ranks in the top three of the maps and in the top of the organic search rankings they are going to get about 50% of the calls from those home owners that need their services. Same with roofers, house cleaners, electricians and so on and so on. Ranking at the top of the maps and organic takes a skilled SEO agency, time and unfortunately money. We talked to a great SEO Agency in St. Paul MN, Big League Search, they said that it currently takes 9 – 10 months for a website to climb the search engine rankings. “Google thinks it’s search results are pretty good already, you need to convince them that your site will better service their customers needs than who is currently #1 and that takes time”. If you’re interested in learning more about SEO we recommend you follow them on Twitter.